Why don’t we have music talk radio?

As some of you know, I live in the Triangle area of North Carolina, so named because of the three cities that form the backbone of the area: Raleigh, Durham, and Chapel Hill. Our market is currently blessed (cursed?) with the presence of not just one, or even two, but three sports talk radio stations. What is even more amazing is that there doesn’t seem to be any lack of things to talk about, at least at this time of year, with the NFL playoff race, the start of conference play in the ACC (men’s and women’s basketball teams are worth following this year), the surprisingly hot start of the Carolina Hurricanes, and lots of action in the hot stove league.

As I was listening to one of these shows the other day, listening to random callers spout nonsensical opinions as to why Coach K doesn’t know what he’s doing, it occured to me that if there were three radio stations in our medium-sized market devoted to letting listeners share their opinions about sports, why weren’t there any radio stations devoted to letting listeners share their opinions about music? I know people like to debate music — that makes up 90% of our post and comment volume here, it seems. And the great thing about debating music on the radio is that you could back up your points almost instantly by playing a relevant track or two.

So here’s a business plan for one of you young whippersnappers — call-in music radio. Or has it been done already? I don’t know. I just listen to sports talk radio.


4 thoughts on “Why don’t we have music talk radio?

  1. I think that’s a swell idea – especially since the advent of satellite radio.

    The only problem with a format like that would be the snob factor. I think that the people who really care about music and the people who really care about sports are two different kinds of people. Music geeks are much snobbier about music than sports fans are about sports. Average beer guzzling Joes spout off about Da Bears all the time without knowing much. Music talk radio conversations are likely to be more esoteric as a result, so it wouldn’t fly on a normal radio station like a sports shows do. That leaves satellite.

    That said, let’s get together and start one up.

  2. That is a good idea. But it’d have to be interesting stuff. I think maybe a lot of music fans would rather listen to music than hear people talk about it.

    I’ve thought about doing some podcasts on my blog about particular songs but I haven’t had time. Maybe next week while I’m off work.

  3. Part of the problem, Bryce, is the diversity of the audience. With sports, you’ve got the home teams. RDU can support three sports stations because of the numbers of fans who all want to talk about Duke, State, Chapel Hill, the ‘Canes, the Panthers, etc.

    Switch that to music artists and there aren’t enough people “supporting” the same specific artists to make it worthwhile to advertisers.

    Even in cases where people find that *one good* radio station in town that plays music they like, there’s still plenty of songs played that those same people might find iffy.

    Now podcasts are perfect for narrowcasting like that, but they lack the interactive component you seem to want.

  4. There’s already quite a few podcasts and radio shows that do that — what you’re describing is a more fleshed-out version of Morning Becomes Eclectic.

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